Welcome to Part 6 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market?
The answer is surprisingly simple: Brand Bidding. Advertisers at The Search Monitor (disclosure: my employer) currently enjoy tremendous growth from PPC brand bidding. I created this series to show you how they do it. Let’s make sure you’re caught up with the first five parts:
Remember how we highlighted Avery’s…
Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
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