The partnership will allow Localytics to integrate their mobile user data with Salesforce’s contact data to allow marketers to
retarget mobile users based on email. Conversely, Localytics will be able to use Salesforce’s contact data to create more personalized mobile campaigns.
“We’re sharing mobile
behavior into Salesforce, and they’re sharing their data with us, and we can use their offline data to influence mobile journeys. We’re trying to avoid channel confusion,” says Lou
Orfanos, VP of product at Localytics.
Companies can utilize the…
Localytics Integrates Mobile Data With Salesforce Data
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